Happy Father’s Day from NextLevel Thinking
Happy Father’s Day! In time yore, the ultimate mother threat was, “Just wait till your father gets home.” Meant to instill terror in a child’s heart, it usually succeeded because father was that big scary person brought in to apply consequences when mother’s authority was undermined. Thank God that has changed, at least in most […]
GDPR or General Data Protection Regulation, What Is It?
GDPR (General Data Protection Regulation) has been rolled out after four years of discussion and planning. This new EU framework applies to organisations in all member-states and has implications for businesses and individuals across Europe, and beyond. At its core, GDPR is a new set of rules designed to give EU citizens more control over […]
Seven Email Marketing Myths, Have You Heard of Them?
NextLevel Thinking has been using email marketing on behalf of our clients for many years. Why? Consider this finding. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search. However, when we first embark on an ongoing, well thought out email campaign […]
Happy Memorial Day from NextLevel Thinking!
Happy Memorial Day from NextLevel Thinking! When having a Happy Memorial Day, please consider this quote: “Freedom does not come without a price. We may sometimes take for granted the many liberties we enjoy in America, but they have all been earned through the ultimate sacrifice paid by so many of the members of our […]
This Is So True!
This quote is really so true. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — {Maya Angelou} Maya Angelou born Marguerite Annie Johnson; April 4, 1928 – May 28, 2014) was an American poet, singer, memoirist, and civil rights […]
These Social Media Trends Are On The Rise In 2018
Let’s talk social media trends. There’s no doubt social media will remain center-stage in our lives this year, but what type of content will make you shine this coming year? Unsurprisingly, video will remain the preferred vehicle for information. By 2020, around 80 percent of global internet traffic will be attributed to video, so it’s […]
TED Talk: Life Lessons from an Ad Man
Our team loved these life lessons and think you will too! Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland, Vice Chairman of Ogilvy Group, makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — […]
Podcast: Effective Email Marketing – The Marketing Menu
Effective email marketing is a topic we could talk about every month and applies to 99% of our clients and prospective clients. Recent research states that open rates for promotional email still averages 22-25%. This is, of course, good news as it means that email is still a powerful marketing channel you can use to communicate with […]