What’s Your Brand Worth?
By David Edelman, McKinsey Partner – Digital Marketing Strategy Practice CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous […]
If You Want to Raise Prices, Tell a Better Story!
There is a very good article in the Harvard Business Review titled If You Want to Raise Prices, Tell a Better Story. It is written by Ty Montague. Click Here to Read… Spread the love
Be Brief!
Be brief… “If you can’t state your position in eight words or less, you don’t have a position” – {Seth Godin, Best Selling Author} Spread the love
Keep It Simple
“Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.” – {Steve Jobs, Apple Computer} Spread the love
The Truth About Change
“Change is not made without inconvenience, even from worse to better.” – {Richard Hooker, British clergyman and author} Spread the love
CFL Awareness Ad Wins National Award
HOUSTON, TX (May 16, 2013) – One of NextLevel Thinking’s clients, Gulf Coast Regional Blood Center has won the TV Public Service Announcement Category for the 2013 Daniel Eberts Radio, TV and Film Awards for it’s 2012 holiday season awareness ad. The award was presented on May 16 at the Association of Donor Recruitment Professionals […]
Building Brand Value
“You do not build brand value by saying how cheap you are. You do build brand value by reinforcing how special you are.” – {Larry Light, US Brand Consultant} Spread the love
Make It About Them
“Prospects don’t care about you. They care about themselves, and anything they have to read or listen to that is not related to them is of little or no interest. Period. End of Conversation. No questions asked.” – {Jay Levinson, author of “Guerrilla Marketing in 30 Days”} Spread the love