Do Something Better!!!
If you’re not trying to do something better, then you’re not focused on the customer and you’ll miss the possibility of making your business great!” {Jonathan Ive, SVP of Industrial Design, Apple Inc.} Spread the love
The Really Good Idea
“The really good idea is always traceable back quite a long way, often to a not very good idea which sparked off another idea that was only slightly better, which somebody else misunderstood in such a way that they then said something which was really rather interesting.” – {John Cleese, Monty Python} Spread the love
Effective Word-of-Mouth Marketing
“Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.” – {Deborah Eastman} Spread the love
The Truth About Change
“Change is not made without inconvenience, even from worse to better.” – {Richard Hooker, British clergyman and author} Spread the love
May 2012 Thoughts
The May 2012 Thoughts That Count from NextLevel Thinking: Needed: A Solid Marketing Plan “Great branding without a solid marketing plan is like prettying up a duck with no feathers. It may look good but it ain’t gonna fly.” {Paul Provost} Spread the love
April 2012 Thoughts
The April 2012 Thoughts That Count from NextLevel Thinking: Primary Sources of Creativity “The things we fear most in organizations – fluctuations, disturbances, imbalances – are the primary sources of creativity.” {Margaret J. Wheatley} Spread the love
March 2012 Thoughts
The March 2012 Thoughts That Count from NextLevel Thinking: The Objective of Marketing “The aim of marketing is to know and understand the customer so well that your product or service fits him and sells itself.” {Peter F. Drucker} Spread the love
February 2012 Thoughts
The February 2012 Thoughts That Count from NextLevel Thinking: Make Your Message Emotional “They may forget what you said, but they will never forget how you made them feel.” {Carl W. Buechner} Spread the love