August 2011 Thoughts
The August 2011Thoughts That Count from NextLevel Thinking: “Anyone can put on a deal or promotion, but it takes genius, faith and perseverance to create a brand.” {David Ogilvy, American Advertising Icon} Spread the love
Supporting Your Local Community is Good Marketing!!!
My daughter is a member of her high school dance team, the award winning Langham Creek Bailadoras (www.bailadoras.com ). Last week for the second straight year, I participated in something called Donation Quest. My job was to chaperone and drive five girls to various local businesses. The girls asked these businesses for donations to be […]
The Future of Marketing Communications
The science and art of marketing communications has long been misunderstood. When times get tough, this is typically the budget that is reduced or eliminated. However, countless studies show that this approach is usually a mistake. In fact, those same studies point out that a down economy is usually the best time to gain market […]
You Have a Website. Great! But, Can Anyone Find It?
By now, most businesses and organizations understand the importance of having a website. Many spend thousands of dollars to design a beautiful site with professional photography, state-of-the-art graphics and Flash animation. They complete the design, launch the site, breathe a sigh of relief and check that off the “To-Do” list. Not so fast. Just because […]
June 2011 Thoughts
The June 2011 Thoughts That Count from NextLevel Thinking: “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” {David Ogilvy, American Advertising Icon} Spread the […]
Building a Brand…Starts with Knowing Who You Are
When NextLevel Thinking began building a brand for OGsys, an oil and gas accounting software provider based in Ft. Worth, the first thing we noticed was that nobody knew exactly what to the call the company. The company’s official name at the time was Oil and Gas Information Systems, Inc. – a mouthful that was […]
A Day in the Life of NextLevel Thinking
A large organization in the technology sector needed help developing a strategy to move more product through their existing distribution channel. Our client sold through a very competitive reseller channel, who in turn sold to the end customer. We developed a comprehensive approach to investigate their opportunity and potential. They expected us to take an […]
NextLevel Thinking Unveils New Offering
NextLevel Thinking unveiled a new offering at the Association of Donor Recruitment Professionals (ADRP) annual meeting this week in Minneapolis, Minnesota. Every blood center is different. From the way they do business to the size of the center. It is because of this that we have developed a Creative Program Package that can be fitted […]