How San Diego Blood Bank Made a Difference in Life
As the Marketing Manager for the San Diego Blood Bank I struggled with many of the same challenges that marketing professionals around the world grapple with – how do you create a compelling enough message to motivate the public to do something that could be out of their comfort zone. In this case, we weren’t […]
Difference in Life Campaign Pays Dividends
SAN DIEGO, CA (June 2008) – The Difference in Life Campaign pays awareness dividends to the San Diego Blood Bank! The Caster Family Center for Nonprofit Research presented a report to the community on San Diego’s third sector. San Diego’s nonprofits contribute in significant ways to the quality of life in the San Diego region, […]
San Diego Blood Bank Wins EAR Award
SAN DIEGO, CA (April 29, 2008) – The San Diego Blood Bank’s Difference in Life campaign is back in the news!!! The “Are you Ready to Make a Difference?” radio commercial was entered on behalf of the San Diego Blood Bank in the 2008 EAR Awards for Effective Advertising on the Radio and was among […]
Getting Out of the Blood Business and Into the Life Business
The Harris County Medical Society and the five blood collecting organizations (Gulf Coast Regional Blood Center, The Methodist Hospital, St. Luke’s Episcopal Hospital, The University of Texas M.D. Anderson Cancer Center, and The University of Texas Medical Branch at Galveston) got together to develop a plan that would permanently increase the blood supply in the […]
Local Strategic Marketing Firm Netting Big Results
HOUSTON, TX (March 10, 2005) – NextLevel Thinking, a Houston based strategic marketing firm, is executing a fast break that is garnering national attention. Interest in the company’s services is high in part because of their phenomenal results with The Gulf Coast Regional Blood Center. The Blood Center has seen a spike in donations in […]
NextLevel Thinking Wins Prestigious Marketing Award
HOUSTON, TX (May 25, 2004) — NextLevel Thinking, one of Houston’s premier strategic marketing firms, announced today that it received a Crystal Award from the Houston American Marketing Association (AMA) for Campaign of the Year. Crystal Awards recognize various categories of marketing projects that have used creativity to achieve exceptional business results in a best […]
NextLevel Thinking Receives Life Giver Award
HOUSTON, TX (March 2004) – The Gulf Coast Regional Blood Center highlighted the success of its growing Group Program with “A Celebration of Life” luncheon and awards ceremony. Blood drive groups that chose to Commit for Life by hosting at least one blood drive per quarter and collecting at least 100 donations in 2003 were […]