Corporate

25 Years of Taking Clients to the Next Level: A Sit Down with Founder Eric Poerschke

The Beginning of NLT This coming year marks a significant milestone for NextLevel Thinking (NLT) as we celebrate 25 years of helping businesses reach their “NextLevel.” To commemorate this quarter-century milestone, we sat down with our founder, Eric Poerschke, to reflect on NLT’s journey, the principles that have guided its evolution, and his vision for the company’s next chapter. The genesis of NLT traces back to Eric’s foundational years at Andersen Consulting, where he developed an appreciation for analytical rigor

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Collaboration: Just Think of Us as Your Marketing Department…Without the Overhead!

NextLevel Thinking is Your Marketing Department…Without the Overhead! Imagine this…you have a fancy new logo, slick new ads, and an exciting new marketing strategy. Sounds great, right? You’ve invested time and resources into crafting the perfect brand image and a plan to reach your audience. The problem, however, often arises after the initial excitement: there’s no one on your team who can dedicate the time or the resources to execute the strategy on an ongoing basis…which is necessary for true

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Our 2024 Recap

2024 has been an incredible year of growth and success for our firm! Take a look at some of the standout moments and accomplishments that made this year so memorable: A heartfelt thank you to our amazing clients, dedicated team members, and incredible collaborators for making 2024 such a standout year. We’re proud of all we’ve achieved together and are excited to see what new opportunities and successes await in 2025! Spread the love

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Looking Back on 2023

2023 was a year of growth for our firm! Take a look below at some of our favorite memories and accomplishments from this year: Thank you to our clients, team members, and collaborators for your contributions in 2023. We are grateful for everything we accomplished and cannot wait to see what 2024 has in store! Spread the love

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The Next Twenty Years

The Next 20 Years

It’s certainly a fun exercise to project what the next twenty years at NextLevel Thinking might look like, but a daunting task just the same. Looking back, there is no way we could have predicted what we would look like in 2022. Twenty years ago, the internet was just a blip on the radar for most of us without any understanding of how it would come to change the business world. Now, it is a central reality of how we

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EAB

Repositioning Engineered Air Balance

In 2019, NextLevel Thinking teamed up with Engineered Air Balance Co., Inc. to guide them through the process of repositioning their brand.  “Before hiring NextLevel Thinking, we knew very little about marketing or advertising. After they joined our team, we realized our true place in our markets and how our clients viewed our business. Their team has helped us understand and build our digital presence and we’ve had a lot of fun along the way. NextLevel Thinking works to understand

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Tip #3: Delight Your Clients

Recently, a colleague shared an article with us that illustrated the power of 2021 Marketing Tip #3: Take Advantage of Every Opportunity to Delight. The story in the article is relatable and fun because the company featured is LEGO. Here’s a quick summary: After purchasing a very large, expensive, and hard-to-find Lego Star Wars set John realized he was missing bag number 14. Rather than take apart his 3,000-piece build and return the set to Target, he decided to try

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Tip #2: Socially Devote Yourself

Are you taking full advantage of the free tools at your disposal? We’re talking about social media in NextLevel Thinking’s Top Marketing Tip #2.   Socially Devote Yourself Social media platforms like LinkedIn, Facebook, Instagram, and others offer you a variety of benefits. You can share communications to keep customers up to date with current events and changes in your industry, directly interact with your audience, and show the more human side of your company. Remember Tip #1: Authenticity Matters?

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