Corporate

A Day in the Life of NextLevel Thinking

A large organization in the technology sector needed help developing a strategy to move more product through their existing distribution channel. Our client sold through a very competitive reseller channel, who in turn sold to the end customer. We developed a comprehensive approach to investigate their opportunity and potential. They expected us to take an exhaustive look at the market. What they didn’t expect was our interest in their supply chain and their internal organization. INVESTIGATION (Click Here) Most projects

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NextLevel Thinking Unveils New Offering

NextLevel Thinking unveiled a new offering at the Association of Donor Recruitment Professionals (ADRP) annual meeting this week in Minneapolis, Minnesota. Every blood center is different. From the way they do business to the size of the center. It is because of this that we have developed a Creative Program Package that can be fitted to your center’s needs. Through the course of investigating the marketplace and what medium gets the strongest response, NextLevel Thinking has discovered that people are

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NLT Assists at OGsys User Group Meeting

Our client, OGsys, is an oil and gas accounting software company that accelerates answers to critical questions impacting their clients’ daily productivity and overall success. As the first company to develop an oil and gas accounting software application for the personal computer, OGsys has been a pioneer in the industry for nearly 30 years. They provide their clients vision, guidance and support by relentlessly delivering new product innovation, education and ongoing communication. As part of the education and ongoing training

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NLT’s Unveils New Website

NextLevel Thinking has tweaked its website. Click Here to check out the exciting new look and approach!!! The original concept for the NLT web site was to show the Houston based marketing firm through the eyes of their clients. The tweak to the new site still does this quite nicely. The primary reason for the site update is: To make it more search engine friendly, To add a few new sections (Our Services, Marketing Leadership, Newsroom), To add a new

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NLT Presents Building a Brand

NextLevel Thinking was in Las Vegas for the CBBS/SCABB Joint Meeting. They presented Building a Blood Center Brand. An overview of the presentation follows: I would argue that your brand is the most important asset at your blood center because it deals with the motivations that drive donors to donate blood and blood drive coordinators to sponsor blood drives. It is important for your blood center to have a well thought out and well-executed strategic marketing program that focuses on

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GCRBC Wins Award

HOUSTON, TX (March 8, 2011)—One of NextLevel Thinking’s clients, Gulf Coast Regional Blood Center (GCRBC), was selected as the 2010 Marketer of the Year for the category of Physicians and Healthcare Services by the American Marketing Association Houston chapter. AMA Houston’s Marketer of the Year program recognizes exceptional marketing by Houston-area companies, organizations and institutions. The awards were presented on March 7 at the Alley Theatre. AMA Houston recognized the challenges The Blood Center faces both in recruiting new donors and retaining current donors,

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Envisioning Your Brand

Determining your brand is not only a complex undertaking, it is also very personal when done properly. Much like dieting (because I can relate everything to dieting!), building your brand is very much a lifestyle change. It is much more than the right graphics. A one-time project it is not. Your brand should be comprised of the company’s personality, vision, core competencies and mission. The impressions that you make, as well as the words people will use to describe your

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WorldFest Bronze Remi Award

Back in April of 2009, NextLevel Thinking partner Kirk Loudon ventured into the film arena by writing, producing, directing, and editing his first feature film FORWARD SLASH. The horror film was part of the 2009 WORLDFEST Film festival in Houston Texas, the 2nd oldest festival in the nation, and FORWARD SLASH took home the Bronze Remi. To learn more about the film go to www.murdermaster.com. In 2010, FORWARD SLASH was picked up for distribution by PUSH ENTERTAINMENT. Click Here to

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