So you have these television commercials or radio spots, or even print ads that are ready to hit the marketplace. Great! Here is the question…where are you going to run them? And a better question…what is this going to cost? Let’s answer the second question first. It is going to cost. This is where it gets a bit sticky. You see, if you don’t have a lot of awareness in your marketplace, there is no better way to establish a
So the local blood center decided to print some new tee shirts for the next big drive of the month. The employees are getting excited because they get a chance to take a look at the new designs that have been created by Number One Tee Shirt Company of Florida. “I think we should do a big blood drop with a smiley face”, says Carol, a twenty-year employee at the local center. “Everybody loves the smiley blood drop”. That fact
As the Marketing Manager for the San Diego Blood Bank I struggled with many of the same challenges that marketing professionals around the world grapple with – how do you create a compelling enough message to motivate the public to do something that could be out of their comfort zone. In this case, we weren’t asking people to purchase a product or service; we needed them to donate blood. Unlike Apple’s iPod or Sony’s PlayStation, there would be no fancy
SAN DIEGO, CA (June 2008) – The Difference in Life Campaign pays awareness dividends to the San Diego Blood Bank! The Caster Family Center for Nonprofit Research presented a report to the community on San Diego’s third sector. San Diego’s nonprofits contribute in significant ways to the quality of life in the San Diego region, and the confidence that San Diegans have in the sector is its bedrock. From November 2007 to January 2008, a total of 1,002 adult San
SAN DIEGO, CA (April 29, 2008) – The San Diego Blood Bank’s Difference in Life campaign is back in the news!!! The “Are you Ready to Make a Difference?” radio commercial was entered on behalf of the San Diego Blood Bank in the 2008 EAR Awards for Effective Advertising on the Radio and was among the commercials chosen as a winner by this year’s judges, a panel of over twenty San Diego radio professionals. The San Diego Radio Broadcasters Association’s
The Harris County Medical Society and the five blood collecting organizations (Gulf Coast Regional Blood Center, The Methodist Hospital, St. Luke’s Episcopal Hospital, The University of Texas M.D. Anderson Cancer Center, and The University of Texas Medical Branch at Galveston) got together to develop a plan that would permanently increase the blood supply in the Gulf Coast region. The quest for a marketing strategy began with a series of nine focus groups conducted in Houston, Texas among donors and non-donors.
HOUSTON, TX (March 10, 2005) – NextLevel Thinking, a Houston based strategic marketing firm, is executing a fast break that is garnering national attention. Interest in the company’s services is high in part because of their phenomenal results with The Gulf Coast Regional Blood Center. The Blood Center has seen a spike in donations in the year and a half since NextLevel Thinking developed and rolled out the Commit for Life program. First, NextLevel Thinking cofounders Eric Poerschke and Kirk
HOUSTON, TX (May 25, 2004) — NextLevel Thinking, one of Houston’s premier strategic marketing firms, announced today that it received a Crystal Award from the Houston American Marketing Association (AMA) for Campaign of the Year. Crystal Awards recognize various categories of marketing projects that have used creativity to achieve exceptional business results in a best of class manner. The award presented at the 18th Annual AMA Crystal Award banquet was for Gulf Coast Regional Blood Center’s Commit for Life campaign.
