Corporate

Looking for tips to boost your B2B email open rates? “Crafting beautiful emails full of useful content and calls to action is not enough on its own. If your emails do not get opened, you are wasting your time.” In his article, Errington covers the following four BIG topics with easy and practical advice: Getting the Subject Line Right Optimize the Preview Text Make It Mobile Write for Mobile Click to read the full article for Keith Errington’s tips. Spread

What do your email metrics look like? The Data and Marketing Association published interesting emails statistics earlier this year.  “Business-to-consumer emails are much more likely to be opened – with a 19.7% open rate compared to 15.1% for business-to-business (B2B). But, B2B has a higher engagement rate once opened, with a click-through rate of 3.2% compared to 2.1% for consumer emails.” Take the time to review your email metrics on a monthly basis to ensure that your marketing emails are