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5 Fascinating Jobs That Don’t Exist – Yet

NLT Team July 31, 2018

This month’s article is about future jobs that we haven”t considered before.  We can’t help but consider how these new positions might change the face of marketing practices, too. In June, Adobe’s CMO.com launched a series of articles about the future of work. Each article was interesting, but we found Nikki Majewski’s worth talking about. They “sifted through the predictions and uncovered five of what we think are the most interesting jobs set to emerge in the APAC region. Each

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Revitalizing Trust in Marketing

NLT Team July 1, 2018

Prince Harry and Megan Markle’s wedding isn’t the only interesting news coming out of Great Britain this month.  Marketing Week published an interesting article from London-based Mention Me CEO, Andy Cockburn, highlighting the consumer decline in social media trust and avenues to grow brand trust. At NextLevel Thinking we wholeheartedly agree with the first suggestion:  “One of the simplest ways businesses can get started with trust marketing is to launch a referral programme. Referral is an excellent way for brands to develop

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5 Secrets to Use Storytelling for Brand Marketing Success

NLT Team June 27, 2018

Storytelling is central to marketing.  Susan Gunelius contributed a great article to Forbes in 2013 that is still a great read five years later.  While many of the platforms have evolved, her  “five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers” all still apply. Click here to discover the “Five Secrets.” Spread the love

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GDPR or General Data Protection Regulation, What Is It?

NLT Team June 5, 2018

GDPR (General Data Protection Regulation) has been rolled out after four years of discussion and planning. This new EU framework applies to organisations in all member-states and has implications for businesses and individuals across Europe, and beyond. At its core, GDPR is a new set of rules designed to give EU citizens more control over their personal data. It aims to simplify the regulatory environment for business so both citizens and businesses in the European Union can fully benefit from

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Seven Email Marketing Myths, Have You Heard of Them?

NLT Team June 5, 2018

NextLevel Thinking has been using email marketing on behalf of our clients for many years.  Why?  Consider this finding.  Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search. However, when we first embark on an ongoing, well thought out email campaign for a client, they are always a little skeptical due to common email marketing myths. Check out this article, 7 Email Marketing Myths That You

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This Is So True!

NLT Team May 15, 2018

This quote is really so true.  “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — {Maya Angelou} Maya Angelou born Marguerite Annie Johnson; April 4, 1928 – May 28, 2014) was an American poet, singer, memoirist, and civil rights activist. She published seven autobiographies, three books of essays, several books of poetry, and was credited with a list of plays, movies, and television shows

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These Social Media Trends Are On The Rise In 2018

NLT Team May 2, 2018

Let’s talk social media trends.  There’s no doubt social media will remain center-stage in our lives this year, but what type of content will make you shine this coming year? Unsurprisingly, video will remain the preferred vehicle for information. By 2020, around 80 percent of global internet traffic will be attributed to video, so it’s smart to get in right away! Choosing video makes sense when we look at the stats: almost 95 percent of video messages are retained by

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TED Talk: Life Lessons from an Ad Man

NLT Team May 2, 2018

Our team loved these life lessons and think you will too! Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland, Vice Chairman of Ogilvy Group,  makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. Life Lessons from an Ad Man Spread the love

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