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Let's Think!
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Podcast: Effective Email Marketing – The Marketing Menu

NLT Team May 2, 2018

Effective email marketing is a topic we could talk about every month and applies to 99% of our clients and prospective clients.  Recent research states that open rates for promotional email still averages 22-25%. This is, of course, good news as it means that email is still a powerful marketing channel you can use to communicate with your prospects or customers.  Listen to this podcast for some tips and tricks to guide you in developing effective emails. Spread the love

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9 Trends That Will Define Marketing in 2018

NLT Team March 4, 2018

MarketingDive put together a great list of trends they believe will define marketing in 2018.  It will be interesting to see how their thoughts play out over the coming year. 1. Transparency opens a ‘can of worms’ 2. Quality content becomes king 3. One-to-one marketing at scale edges closer 4. Voice will be big but won’t boom quite yet 5. Influencer marketing settles down — and shrinks 6. Breaking down blockchain expectations 7. A make or break year for ads.txt? 8. Consolidation accelerates with infrastructure investments 9. Marketers think

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7 Tips for Mastering Instagram for Business

NLT Team February 27, 2018

Are you using Instagram to grow your business?   If not, you may want to consider integrating it into your 2018 strategy.   Instagram has over 700 million monthly active users. It’s a great platform to use your creativity and “show” vs. only tell your audience about your business.   If you are unfamiliar or unsure if Instagram is right for your company, click here to read Sendible’s quick 7 minute Instagram tips and give us a call. Spread the love

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The “Winning Formula” for Content Creation

NLT Team February 2, 2018

Do you struggle each month to identify content to share with your customers and clients? If you answered yes, you are in the majority. “How do small businesses stand out and get others to take notice of them? The simple answer to this complicated question is content.” Click here to read the article from Entrepreneur for their “Winning Formula.”. Spread the love

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Facebook is Making BIG Changes (again)!

NLT Team February 2, 2018

You may have heard the news, but Facebook has recently changed its algorithm which is having a BIG effect on businesses. It is more important now than ever that your content is relevant and engaging. The more comments, the more likely Facebook will share your posts. But don’t ask for them! Facebook penalizes those that ask for shares and comments. Click to learn more about these new changes to the Facebook algorithm. Spread the love

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Robly: Working Remote

NLT Team February 2, 2018

At this point most of our clients have moved to Robly Email Marketing for their email needs at our recommendation. We love their customer service, they are constantly improving their platform and offer unique features to boost open rates. In 2017 Robly made a huge change: Robly went from an office based group in Tribeca to a fully remote organization. Take a look at the blog post written by their CEO, Adam Robinson, for his “reflections and perspectives on the

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3 Ways Market Research Drives Revenue

NLT Team December 4, 2017

Vikas Mittal is a Professor of Management at the J. Hugh Liedtke Business School at Rice University.  His recent article, 3 Ways Market Research Drives Revenue, published by the American Marketing Association is worth reading.  He details the three different ways market research and analytics improve sales, margins, and EBITDA: 1. Market Research Directly Increases Sales 2. Investments in Analytics Increase ROI, Sales and Profitability 3. Market Research Increases Firm Value. Click here for the article. Spread the love

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