Advertising Age published an interesting article last month by Lindsey Allison, EVP and head of strategy at Deutsch. In the article, Allison compares advertising strategy to comedy and shares four rules that apply to both professions: 1. Don’t lie 2. Don’t try so hard 3. Make truth unfamiliar 4. Expose, don’t shock Click to read Allison’s application of each rule to both comedy and advertising strategy. We love #4! Spread the love
On a recent vacation road trip from Texas to South Carolina, we ran into some car trouble along the way and were forced to find the nearest car repair shop. The place we happened upon looked like the last place you would think to look for some business insight. But there on the wall was a sign that said the following: “If you don’t do something to promote your business, something terrible happens. Nothing!!!” Spread the love
Everyday, people watch hundreds of millions of hours of videos on YouTube and 3. 8 billion videos on Facebook. If you aren’t incorporating video into your marketing mix, then you need to rethink what you are doing. Click Here for 10 Ways B2B Marketers Can Incorporate Video into their Content Marketing Strategy. Spread the love
Social media platforms are forever changing the image sizes and formats, so to keep you all updated Jamie Spencer created the social media image sizes cheat sheet and updates it each year. Do yourself a favor and bookmark the info-graphic he created. Spread the love
One of the things that we preach to our clients is: “Focus on the list, not the creative.” On average, your email contact list degrades 22.5% year over year due to career changes, opt outs, and a myriad Spread the love
Earlier this week, I had the opportunity to be interviewed by Matt Register and Jay Curry of Texas Business Radio for a Marketing Best Practices show! It airs this Saturday at 8am on KPRC AM950 and is also available on the iHeart App for your computer, tablet or phone. So, if you’re out running around tomorrow morning, tune in to KPRC AM950 at 8am. A big thanks to Matt and Jay for the opportunity and for making the experience fun
We are very excited to announce Willis Johnson & Associates updated website. I encourage you to Click Here to experience their fresh new look, user-friendly navigation and a thorough description of the Houston based wealth management firm that specializes in helping corporate professionals with their financial planning needs. Spread the love
We have a new client at NextLevel Thinking and they are in the cooler business. So, we’d like to understand your thoughts and feelings regarding coolers. Click Here to take a quick survey and the opportunity to win a High-Quality 60 Liter Cooler! Thanks for your help!!! Spread the love
