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Last year we shared Ad Age’s top Super Bowl ads rated by effectiveness, entertainment and the overall combination. This year we’ve asked the NextLevel Account Mangers to weigh in. Kristen Dyson “My favorite was the Amazon clip featuring Harrison Ford. Mostly because I’m a huge Harrison Ford fan, but also because it was cute and a creative way to draw attention to Alexa and its capabilities.” “I did not care for the TurboTax Live robo-child commercial, simply because it was

“Building an effective email marketing strategy is like laying a trail of breadcrumbs. But how do you keep your audience following along all the way to where you want them to go? And how do you get their attention in the first place? ” According to Andy Walker, Founder of Cyberwalker Digital and email marketing expert, “The return on investment is better than any other technique to reach customers. And it works for brand building and generating direct sales.” Walker

Looking for tips to boost your B2B email open rates? “Crafting beautiful emails full of useful content and calls to action is not enough on its own. If your emails do not get opened, you are wasting your time.” In his article, Errington covers the following four BIG topics with easy and practical advice: Getting the Subject Line Right Optimize the Preview Text Make It Mobile Write for Mobile Click to read the full article for Keith Errington’s tips. Spread

What do your email metrics look like? The Data and Marketing Association published interesting emails statistics earlier this year.  “Business-to-consumer emails are much more likely to be opened – with a 19.7% open rate compared to 15.1% for business-to-business (B2B). But, B2B has a higher engagement rate once opened, with a click-through rate of 3.2% compared to 2.1% for consumer emails.” Take the time to review your email metrics on a monthly basis to ensure that your marketing emails are