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Values: Are your company’s unique? Do they differentiate your company from your competitors?

NLT Team August 22, 2018

Core values are extremely important in launching and maintaining business success.  At NextLevel Thinking, we have had the privilege of helping many clients identify and define the values that make them unique.  Core values aren’t only important to your internal culture, they should also be considered in your positioning.  How can you position your company, products and services if you haven’t identified what sets your company apart from the competition?  Core values serve as a lens through which each marketing

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7 Ways to Make Content Mobile Friendly

NLT Team August 3, 2018

At NLT, we spend a good bit of our time focused on how content appears on mobile devices.  Forbes published a great article written by Brian Sutter earlier this year detailing seven ways to make your content mobile friendly.  I’m sure you’ve heard the term “mobile first”, but what does it really mean and how do you get there? Sutter’s article is easy to understand and gives great tips on how to “put your mobile users’ needs first.”  Read it by

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5 Fascinating Jobs That Don’t Exist – Yet

NLT Team July 31, 2018

This month’s article is about future jobs that we haven”t considered before.  We can’t help but consider how these new positions might change the face of marketing practices, too. In June, Adobe’s CMO.com launched a series of articles about the future of work. Each article was interesting, but we found Nikki Majewski’s worth talking about. They “sifted through the predictions and uncovered five of what we think are the most interesting jobs set to emerge in the APAC region. Each

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Revitalizing Trust in Marketing

NLT Team July 1, 2018

Prince Harry and Megan Markle’s wedding isn’t the only interesting news coming out of Great Britain this month.  Marketing Week published an interesting article from London-based Mention Me CEO, Andy Cockburn, highlighting the consumer decline in social media trust and avenues to grow brand trust. At NextLevel Thinking we wholeheartedly agree with the first suggestion:  “One of the simplest ways businesses can get started with trust marketing is to launch a referral programme. Referral is an excellent way for brands to develop

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5 Secrets to Use Storytelling for Brand Marketing Success

NLT Team June 27, 2018

Storytelling is central to marketing.  Susan Gunelius contributed a great article to Forbes in 2013 that is still a great read five years later.  While many of the platforms have evolved, her  “five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers” all still apply. Click here to discover the “Five Secrets.” Spread the love

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GDPR or General Data Protection Regulation, What Is It?

NLT Team June 5, 2018

GDPR (General Data Protection Regulation) has been rolled out after four years of discussion and planning. This new EU framework applies to organisations in all member-states and has implications for businesses and individuals across Europe, and beyond. At its core, GDPR is a new set of rules designed to give EU citizens more control over their personal data. It aims to simplify the regulatory environment for business so both citizens and businesses in the European Union can fully benefit from

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Seven Email Marketing Myths, Have You Heard of Them?

NLT Team June 5, 2018

NextLevel Thinking has been using email marketing on behalf of our clients for many years.  Why?  Consider this finding.  Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search. However, when we first embark on an ongoing, well thought out email campaign for a client, they are always a little skeptical due to common email marketing myths. Check out this article, 7 Email Marketing Myths That You

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This Is So True!

NLT Team May 15, 2018

This quote is really so true.  “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — {Maya Angelou} Maya Angelou born Marguerite Annie Johnson; April 4, 1928 – May 28, 2014) was an American poet, singer, memoirist, and civil rights activist. She published seven autobiographies, three books of essays, several books of poetry, and was credited with a list of plays, movies, and television shows

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