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These Social Media Trends Are On The Rise In 2018

NLT Team May 2, 2018

Let’s talk social media trends.  There’s no doubt social media will remain center-stage in our lives this year, but what type of content will make you shine this coming year? Unsurprisingly, video will remain the preferred vehicle for information. By 2020, around 80 percent of global internet traffic will be attributed to video, so it’s smart to get in right away! Choosing video makes sense when we look at the stats: almost 95 percent of video messages are retained by

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TED Talk: Life Lessons from an Ad Man

NLT Team May 2, 2018

Our team loved these life lessons and think you will too! Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland, Vice Chairman of Ogilvy Group,  makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. Life Lessons from an Ad Man Spread the love

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Podcast: Effective Email Marketing – The Marketing Menu

NLT Team May 2, 2018

Effective email marketing is a topic we could talk about every month and applies to 99% of our clients and prospective clients.  Recent research states that open rates for promotional email still averages 22-25%. This is, of course, good news as it means that email is still a powerful marketing channel you can use to communicate with your prospects or customers.  Listen to this podcast for some tips and tricks to guide you in developing effective emails. Spread the love

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9 Trends That Will Define Marketing in 2018

NLT Team March 4, 2018

MarketingDive put together a great list of trends they believe will define marketing in 2018.  It will be interesting to see how their thoughts play out over the coming year. 1. Transparency opens a ‘can of worms’ 2. Quality content becomes king 3. One-to-one marketing at scale edges closer 4. Voice will be big but won’t boom quite yet 5. Influencer marketing settles down — and shrinks 6. Breaking down blockchain expectations 7. A make or break year for ads.txt? 8. Consolidation accelerates with infrastructure investments 9. Marketers think

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7 Tips for Mastering Instagram for Business

NLT Team February 27, 2018

Are you using Instagram to grow your business?   If not, you may want to consider integrating it into your 2018 strategy.   Instagram has over 700 million monthly active users. It’s a great platform to use your creativity and “show” vs. only tell your audience about your business.   If you are unfamiliar or unsure if Instagram is right for your company, click here to read Sendible’s quick 7 minute Instagram tips and give us a call. Spread the love

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The “Winning Formula” for Content Creation

NLT Team February 2, 2018

Do you struggle each month to identify content to share with your customers and clients? If you answered yes, you are in the majority. “How do small businesses stand out and get others to take notice of them? The simple answer to this complicated question is content.” Click here to read the article from Entrepreneur for their “Winning Formula.”. Spread the love

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Facebook is Making BIG Changes (again)!

NLT Team February 2, 2018

You may have heard the news, but Facebook has recently changed its algorithm which is having a BIG effect on businesses. It is more important now than ever that your content is relevant and engaging. The more comments, the more likely Facebook will share your posts. But don’t ask for them! Facebook penalizes those that ask for shares and comments. Click to learn more about these new changes to the Facebook algorithm. Spread the love

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