You Have a Website. Great! But, Can Anyone Find It?

NLT Team June 14, 2011

By now, most businesses and organizations understand the importance of having a website. Many spend thousands of dollars to design a beautiful site with professional photography, state-of-the-art graphics and Flash animation. They complete the design, launch the site, breathe a sigh of relief and check that off the “To-Do” list. Not so fast. Just because a company has a website, doesn’t mean anyone knows about it or can even find it for that matter. Before we dig deeper into what

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Building a Brand…Starts with Knowing Who You Are

NLT Team June 6, 2011

When NextLevel Thinking began building a brand for OGsys, an oil and gas accounting software provider based in Ft. Worth, the first thing we noticed was that nobody knew exactly what to the call the company. The company’s official name at the time was Oil and Gas Information Systems, Inc. – a mouthful that was often shortened in a variety of ways. During our investigation phase, we interviewed OGsys clients and employees alike and found that no one was sure

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A Day in the Life of NextLevel Thinking

NLT Team May 23, 2011

A large organization in the technology sector needed help developing a strategy to move more product through their existing distribution channel. Our client sold through a very competitive reseller channel, who in turn sold to the end customer. We developed a comprehensive approach to investigate their opportunity and potential. They expected us to take an exhaustive look at the market. What they didn’t expect was our interest in their supply chain and their internal organization. INVESTIGATION (Click Here) Most projects

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NextLevel Thinking Unveils New Offering

NLT Team May 20, 2011

NextLevel Thinking unveiled a new offering at the Association of Donor Recruitment Professionals (ADRP) annual meeting this week in Minneapolis, Minnesota. Every blood center is different. From the way they do business to the size of the center. It is because of this that we have developed a Creative Program Package that can be fitted to your center’s needs. Through the course of investigating the marketplace and what medium gets the strongest response, NextLevel Thinking has discovered that people are

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NLT Assists at OGsys User Group Meeting

NLT Team May 9, 2011

Our client, OGsys, is an oil and gas accounting software company that accelerates answers to critical questions impacting their clients’ daily productivity and overall success. As the first company to develop an oil and gas accounting software application for the personal computer, OGsys has been a pioneer in the industry for nearly 30 years. They provide their clients vision, guidance and support by relentlessly delivering new product innovation, education and ongoing communication. As part of the education and ongoing training

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NLT’s Unveils New Website

NLT Team May 7, 2011

NextLevel Thinking has tweaked its website. Click Here to check out the exciting new look and approach!!! The original concept for the NLT web site was to show the Houston based marketing firm through the eyes of their clients. The tweak to the new site still does this quite nicely. The primary reason for the site update is: To make it more search engine friendly, To add a few new sections (Our Services, Marketing Leadership, Newsroom), To add a new

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NLT Presents Building a Brand

NLT Team April 28, 2011

NextLevel Thinking was in Las Vegas for the CBBS/SCABB Joint Meeting. They presented Building a Blood Center Brand. An overview of the presentation follows: I would argue that your brand is the most important asset at your blood center because it deals with the motivations that drive donors to donate blood and blood drive coordinators to sponsor blood drives. It is important for your blood center to have a well thought out and well-executed strategic marketing program that focuses on

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GCRBC Wins Award

NLT Team March 8, 2011

HOUSTON, TX (March 8, 2011)—One of NextLevel Thinking’s clients, Gulf Coast Regional Blood Center (GCRBC), was selected as the 2010 Marketer of the Year for the category of Physicians and Healthcare Services by the American Marketing Association Houston chapter. AMA Houston’s Marketer of the Year program recognizes exceptional marketing by Houston-area companies, organizations and institutions. The awards were presented on March 7 at the Alley Theatre. AMA Houston recognized the challenges The Blood Center faces both in recruiting new donors and retaining current donors,

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