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Envisioning Your Brand

NLT Team November 9, 2010

Determining your brand is not only a complex undertaking, it is also very personal when done properly. Much like dieting (because I can relate everything to dieting!), building your brand is very much a lifestyle change. It is much more than the right graphics. A one-time project it is not. Your brand should be comprised of the company’s personality, vision, core competencies and mission. The impressions that you make, as well as the words people will use to describe your

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WorldFest Bronze Remi Award

NLT Team August 15, 2010

Back in April of 2009, NextLevel Thinking partner Kirk Loudon ventured into the film arena by writing, producing, directing, and editing his first feature film FORWARD SLASH. The horror film was part of the 2009 WORLDFEST Film festival in Houston Texas, the 2nd oldest festival in the nation, and FORWARD SLASH took home the Bronze Remi. To learn more about the film go to www.murdermaster.com. In 2010, FORWARD SLASH was picked up for distribution by PUSH ENTERTAINMENT. Click Here to

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But Paid Media Costs Money

NLT Team March 10, 2010

So you have these television commercials or radio spots, or even print ads that are ready to hit the marketplace. Great! Here is the question…where are you going to run them? And a better question…what is this going to cost? Let’s answer the second question first. It is going to cost. This is where it gets a bit sticky. You see, if you don’t have a lot of awareness in your marketplace, there is no better way to establish a

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The Tee Shirt Works

NLT Team January 8, 2010

So the local blood center decided to print some new tee shirts for the next big drive of the month. The employees are getting excited because they get a chance to take a look at the new designs that have been created by Number One Tee Shirt Company of Florida. “I think we should do a big blood drop with a smiley face”, says Carol, a twenty-year employee at the local center. “Everybody loves the smiley blood drop”. That fact

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How San Diego Blood Bank Made a Difference in Life

NLT Team November 11, 2009

As the Marketing Manager for the San Diego Blood Bank I struggled with many of the same challenges that marketing professionals around the world grapple with – how do you create a compelling enough message to motivate the public to do something that could be out of their comfort zone. In this case, we weren’t asking people to purchase a product or service; we needed them to donate blood. Unlike Apple’s iPod or Sony’s PlayStation, there would be no fancy

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Difference in Life Campaign Pays Dividends

NLT Team June 15, 2008

SAN DIEGO, CA (June 2008) – The Difference in Life Campaign pays awareness dividends to the San Diego Blood Bank! The Caster Family Center for Nonprofit Research presented a report to the community on San Diego’s third sector. San Diego’s nonprofits contribute in significant ways to the quality of life in the San Diego region, and the confidence that San Diegans have in the sector is its bedrock. From November 2007 to January 2008, a total of 1,002 adult San

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San Diego Blood Bank Wins EAR Award

NLT Team April 29, 2008

SAN DIEGO, CA (April 29, 2008) – The San Diego Blood Bank’s Difference in Life campaign is back in the news!!! The “Are you Ready to Make a Difference?” radio commercial was entered on behalf of the San Diego Blood Bank in the 2008 EAR Awards for Effective Advertising on the Radio and was among the commercials chosen as a winner by this year’s judges, a panel of over twenty San Diego radio professionals. The San Diego Radio Broadcasters Association’s

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Getting Out of the Blood Business and Into the Life Business

NLT Team November 2, 2005

The Harris County Medical Society and the five blood collecting organizations (Gulf Coast Regional Blood Center, The Methodist Hospital, St. Luke’s Episcopal Hospital, The University of Texas M.D. Anderson Cancer Center, and The University of Texas Medical Branch at Galveston) got together to develop a plan that would permanently increase the blood supply in the Gulf Coast region. The quest for a marketing strategy began with a series of nine focus groups conducted in Houston, Texas among donors and non-donors.

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