News

Core values are the fundamental beliefs upon which your business and its behavior are based. They are the guiding principles that your business uses to manage its internal affairs, as well as its relationship with customers or clients. So, if your mission or purpose defines your organizational destination, your core values define how to behave on the trip. You may recall from a previous post that Challenging Organizations to Discover Who They Are, Understand What Business They Are Actually In, and

In last month’s article, we talked about creating our mission statement to define what NextLevel Thinking is and how we propel our clients to the next level. The ensuing activity on our to-do list was to create a logo.  What’s the purpose of a logo anyway? A common misconception is that a logo needs to be closely tied to what the business or organization does. We don’t necessarily agree. Our thought is that your logo should visually represent your brand in

Today, we have a great resource for you to use when creating content. Amy Porterfield’s podcast “Online Marketing Made Easy” has a way of connecting with her followers as if they are old friends. This episode provides tools to plan your 3-month content calendar in minutes. Content creation dread is about to become a thing of the past! Spread the love

When the idea of NextLevel Thinking was hatched in 2001, it became evident early on that we needed a mission statement to help define what NLT was and how it would propel its clients to the next level. If you look at my LinkedIn profile you will see I was the Chief Strategic Officer at a firm called Brand Imagination from October 1996 to December 2000. At Brand Imagination, we had collectively worked on a mission statement that I loved.