
Tip #3: Delight Your Clients
Recently, a colleague shared an article with us that illustrated the power of 2021 Marketing Tip #3: Take Advantage of Every Opportunity to Delight. The story in the article is relatable and fun because the company featured is LEGO. Here’s a quick summary: After purchasing a very large, expensive, and hard-to-find Lego Star Wars set John realized he was missing bag number 14. Rather than take apart his 3,000-piece build and return the set to Target, he decided to try







