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What Are Backlinks and How Do They Work?

Backlinks are important to SEO. When another site links to your site, a backlink is created. If, for example, a brand finds one of your blog posts that’s helpful for their customers, they might link to it. That backlink is “vote of confidence” in your content. Watch the video overview by Neil Patel below in order to learn more about backlinks and get started creating more backlinks, in turn, increasing your website rating.     Spread the love

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8 Customer Experience Survey Best Practices

Customer Experience Surveys are a great tool to gain valuable customer insights about your company, market and clients, but only if they are well executed. Take a look at Survey Gizmo’s 8 Customer Experience Best Practices to improve the effectiveness of future surveys: Clearly word your questions. Know when and when not to use open-ended questions. Consider your respondents’ experience while determining question order. Respond to negative feedback as soon as possible. Thank the customers that provide delightful feedback. Develop a Board

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5 Holiday Tips for Email Marketing

The holiday season is coming up on us fast. As an entrepreneur, this is an important opportunity to connect with your clients and customers.  It’s time to start getting your holiday marketing plan in motion. The Next Level Team is here with 5 Holiday Tips to help ensure your email marketing is holiday ready: Know Your Holidays Every country’s got its major holidays, which often coincide with peak sales times. In the United States, the most important holiday season runs from

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Remain Calm!

“The chief cause of failure and unhappiness is trading what you want most for what you want now.” — {Zig Ziglar, Salesman and Motivational Speaker} Spread the love

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Survey Says: The Top Survey Tools

Surveys are a popular tool in garnering feedback on your company,  products, services, and prices.  According to Explorance, there are six reasons to survey your clients: 1 Customer Satisfaction and Loyalty 2 Customer Engagement 3 Product and Service Enhancements 4 Customer Data 5 Operational Efficiency 6 Bench-marking for Development Each of the above purposes require extensive thought and creativity to develop effective questions. A quick Google search garners hundreds of survey examples, but each question should be evaluated for your

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Email Personalization

“Email personalization is a way to authentically connect with your subscribers by sending targeted and relevant content that matters most to them. If subscribers don’t feel like they matter to your brand, then most likely, your brand won’t matter to them.” Take a look at the tactics shared by CampaignMonitor.com for ideas to better cater your emails to your customers or clients. Spread the love

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4 Ways to Achieve Balance in Email Marketing

Robly published a blog titled “4 Ways to Achieve Balance in Email Marketing.” Balance in email marketing is a topic that comes up with every client. Are we sending enough emails? Too many? Are they too short? Too long? What level of personalization is right? Robly does a nice job of presenting information in the following ideas: Be personal…but not too personal Step away from the hard sell Don’t stop at just one There is such a thing as too

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Artificial Intelligence: The Holy Grail of Digital Marketing

Entrepreneur published an interesting read on Artificial Intelligence last week.  AI, short for Artificial Intelligence, “is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analyzing, decision making, and problem-solving.”   We are seeing more and more applications of AI in marketing, especially with the growth of digital advertising. Head on over to the Entrepreneur Website to read the article and learn how artificial

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