The May 2012 Thoughts That Count from NextLevel Thinking: Needed: A Solid Marketing Plan “Great branding without a solid marketing plan is like prettying up a duck with no feathers. It may look good but it ain’t gonna fly.” {Paul Provost} Spread the love
The April 2012 Thoughts That Count from NextLevel Thinking: Primary Sources of Creativity “The things we fear most in organizations – fluctuations, disturbances, imbalances – are the primary sources of creativity.” {Margaret J. Wheatley} Spread the love
The March 2012 Thoughts That Count from NextLevel Thinking: The Objective of Marketing “The aim of marketing is to know and understand the customer so well that your product or service fits him and sells itself.” {Peter F. Drucker} Spread the love
The February 2012 Thoughts That Count from NextLevel Thinking: Make Your Message Emotional “They may forget what you said, but they will never forget how you made them feel.” {Carl W. Buechner} Spread the love
The January 2012 Thoughts That Count from NextLevel Thinking: Can’t Miss Marketing Approach “In marketing, I’ve seen only one strategy that can’t miss…and that is to market to your best customers first, your best prospects second and the rest of the world last.” {John Romero} Spread the love
The December 2011 Thoughts That Count from NextLevel Thinking: When Developing a Marketing Approach, Appeal to an Emotion “People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.” {Robert Keith Leavitt} Spread the love
The November 2011 Thoughts That Count from NextLevel Thinking: The Definition of Authentic Marketing “Authentic marketing is not the art of selling what you make but knowing what to make.” {Philip Kotler, Marketing Author} Spread the love
The October 2011 Thoughts That Count from NextLevel Thinking: What Should You Be Doing? “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” {John Russell, President, Harley-Davidson} Spread the love
