Our Methodology
Developing Your Brand Strategy
At NextLevel Thinking, we seamlessly integrate with your team, dedicating time to thoroughly understand your business from the inside out. Our commitment to gaining deep insight into your operations, goals, and challenges allows us to craft a brand strategy that is uniquely tailored to your needs.
This thorough understanding informs every step of our process, ensuring that we develop a clear, step-by-step execution plan that aligns perfectly with your vision and objectives.
Our tried-and-true brand-building methodology is designed to produce a successful marketing strategy that drives results. By leveraging our extensive experience and innovative approach, we create a strategic blueprint that not only outlines your path to success but also provides a comprehensive approach for executing every element of your strategy.
With NextLevel Thinking, you can trust that our integrated approach and dedication to excellence will help elevate your brand and achieve your business goals.
Investigation
A Gathering Session.
This phase of our methodology aims to uncover the appropriate information to create your brand strategy foundation from which to move forward.
First, we examine your competitive landscape to understand what they are saying about themselves and how they are positioning themselves in the marketplace.
Second, we converse with your clients (current, former, potential) to explore and appreciate what makes your brand special and why they love buying from you. Additionally, we ask about the areas that can be worked upon and improved.
Third, we talk to your key folks to capture their perspective, understanding and appreciation of your mission and/or vision as well as your go to market approach.
Fourth, we perform a comprehensive review of your current marketing and sales materials, and website, to understand what you are saying about yourself and how you are trying to position yourself in the marketplace.
To round out the exploration of your current situation, we establish an understanding of your digital presence by conducting an On Page, Off Page, and Local SEO analysis, as well as an examination of your social media footprint.
Visualization
The Freethinking Stage.
This stage is critical for developing your brand’s strategic foundation!
The primary purpose of this phase is the development of your Separation Statement and Story. In other words, how am I going to separate myself from the competition and what story am I going to tell in the marketplace that will achieve that desired differentiation?
The creation of a one-page document that boils down all that we have learned in the Investigation Phase into a framework that will illuminate the path forward and serve as a guide in the development of your positioning, messaging, and strategy is called a Separation Statement.
From the Separation Statement, your story will evolve in such a way that your desired market will have no choice but to:
- Pay Attention,
- Be Inspired,
- and Act,
- and your employees will seek new and innovative ways to live this new way of life!
Realization
The Diamond Cutting Stage.
We meticulously polish and perfect your brand strategy created during the Visualization phase.
Our dedicated team dives deep into the details to ensure that every aspect of your strategy is finely tuned and aligned with your business objectives.
We then develop a comprehensive marketing plan that outlines the necessary steps to engage your audience in innovative and impactful ways.
This thorough approach guarantees that your brand resonates with your target market and effectively communicates your unique value proposition.
The centerpiece of Realization is a strategic marketing plan that outlines all the steps and activities necessary to realize your new go-to-market strategy.
Collaboration
Just Think of Us as Your Marketing Department… Without the Overhead!
Imagine this…you have a fancy new logo, slick new ads, and an exciting new marketing strategy. Sounds great, right? The problem is that there’s no one on your team who can dedicate the time or the resources to execute the strategy on an ongoing basis…which is really required.
That’s precisely why we created our Collaboration offering, an ongoing service that gives you all the support of an onsite marketing team – without the overhead.
Our Collaboration offering enhances your brand strategy by focusing on essential marketing needs, monitoring competitors, and fostering innovation. We ensure your brand’s messaging and positioning are precise and effective, helping you stay ahead of your competitors.
While you focus on what you do best, we make sure that your positioning, messaging, and creative approach stay strategically focused and continue to deliver results.
