To differentiate South Jetty Coolers in the high-end cooler market, we decided to tell the story from the cooler’s perspective. And that’s how Life from Cooler Perspective was born!
Let’s see what the cooler has to say: I picture myself on an outdoors show, gracing the bow of a flat’s skiff or next to a campfire in the woods. Keeping the days catch or nights refreshments cold for days. But the reality is, I spend much of my time elsewhere. Chilling wine on the patio one evening, holding juice boxes at a birthday party the next. I’m a South Jetty Cooler. Durable, versatile. Made for the outdoors, comfortable next door.
That’s life from a cooler perspective.
How Do We Gain More Market Cher? That was the question asked one morning in Southeast Louisiana. Creole Foods of Opelousas is the family owned, regional producer of Tony Chachere’s Creole Seasoning, a recognizable packaged good that had matured in its life cycle.
After a thorough assessment of marketplace conditions, strategic plans were prepared to accelerate sales and increase the usage of the product. The creative strategy brought the famous chef and founder Tony Chachere to life by creating his animated likeness, “Little Tony.” The fun-loving Cajun character showed up on product packaging, in-store displays, and television commercials.
Old Smokey is a familiar name to most Texans. Many have owned the barbecue grill at one time or another. However, with a market saturated with similar products and revenues on the decline, there was a critical need for viable methods of creating new growth.
Based on a comprehensive analysis of the entire market, we developed a strategic plan incorporating product innovation and a vision for the future. Simultaneously, we created the award winning “Fire It Up” campaign, including the animated character named “Lil Smokey.” You could say that Old Smokey has regained their fire.
Assistant Account Manager / Content Curator
The Discriminating Ideator
The Discriminating Ideator excels in generating original ideas and critically evaluating them, effectively blending creativity with practical judgment. They are adept at not only coming up with innovative concepts but also in assessing their feasibility and potential impact.
Invention, Discernment
Learn more about how our team utilizes Working Genius.
a photographer or archivist. Photos and capturing memories have been important to me for as long as I can remember.
The eureka moment is when you figure out what a client wants. It can be a bit of a dance initially but seeing a client excited about the work you’re doing for them is the most rewarding part of the job!
“don’t take it personally.” Learning how to regroup and shift perspective has been instrumental in my career.
A botanist or a Pokémon master. Still pursuing one of those, honestly.
The team is truly here to work with you and every skill you’re bringing to the table is a valuable asset. Don’t doubt yourself!
I collect and play retro games from yesteryear, and I also spend a lot of time cycling. It goes back and forth depending on what time of year it is!
Definitely “we listen before we lead.” Learning how to help a client becomes so apparent when you really hear them and can form strategies and plans specifically for them.
Managing Partner
The Intuitive Activator
The Intuitive Activator stands out for their ability to quickly initiate action and kickstart projects with a blend of instinct and momentum. Their strength lies in their spontaneous energy and knack for turning concepts into tangible actions, making them invaluable in dynamic environments.
Discernment, Galvanizing
Learn more about how our team utilizes Working Genius.
a psychologist!
My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.
don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.
I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.
As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!
Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.
There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.
My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!
I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.
