By using the 5Es in your content approach, you’ll start creating content that not only stands out but also builds real connections and supports your overall business goals.
At Next Level Thinking, content strategy is just one piece of the full marketing strategy we craft for our clients. When you work with us, we make sure your content is purposeful, on-brand, and built around the 5Es framework.
The 5 Es of Social Content Creation and Curation
At NextLevel Thinking (NLT), we created a framework called the 5Es to make content creation and curation easier, more fun, and more effective. We use this method to make sure there is a strong mix of content when building editorial calendars for our clients. In this blog post, we’re sharing our tips and breaking down what the 5Es are all about.
In today’s digital world, standing out isn’t easy. But with the right strategy, it doesn’t have to be complicated. That’s where the 5Es of Content come in.
This framework helps you create content that grabs attention, builds trust, connects with your audience, and most importantly, gets results.
Let’s take a look at what each “E” means and how you can use them to level up your content game.
1. Entertain Goal: Create an entertaining experience that delights and captivates your audience.
“Entertain” content is your secret weapon for showcasing your brand’s unique culture and drawing new followers to your social pages. Think behind-the-scenes glimpses, humorous takes on industry trends, or even lighthearted polls. The goal here is to be memorable and leave your audience with a smile.
2. E-nspire Goal: Create content that “e-nspires” your audience through visuals, written words, or a combination of both.
“E-nspire” content is about evoking emotion and motivating action. This type of content is fantastic for building brand awareness and credibility, highlighting your brand’s strengths, and growing your following. A bonus? If your “e-nspiring” content also prompts an action, like sharing, commenting, or contacting your organization, you’ve hit the jackpot! This could be a powerful customer testimonial, a story about your brand’s impact, or stunning visuals that tell a compelling story.
3. Educate Goal: Create content that teaches, informs, or instructs your audience.
“Educate” content is often the most straightforward form of B2B content to produce and is widely seen across social channels. Most content, in some way, educates your audience—whether it’s about your brand, your mission, or your industry. Think how-to guides, informative articles, industry insights, or answers to frequently asked questions. This builds trust and positions your brand as a valuable resource.
4. Exclusive Goal: Create content that is unique to your brand, something only your brand would be able to release or highlight.
“Exclusive” content can be more challenging to create, especially in the B2B space, but its impact is immense. This is content that truly sets you apart. Examples include limited-time offers (LTOs) or special product editions, brand collaborations, interviews with prominent industry leaders, or early announcements. Offering something truly unique makes your audience feel special and invested.
5. Engage Goal: Create content that elicits an action from your audience (share, like, comment, etc.).
“Engage” content is designed to spark interaction. While it can be more difficult to craft, especially in B2B, the payoff in building community and understanding your audience is invaluable. Examples will vary by platform and could include polls, open-ended questions, “hot takes” on industry topics, directives (like “Caption this photo!”), or any type of content that is inherently shareable. The more your audience interacts, the stronger your connection.
By using the 5Es in your content approach, you’ll start creating content that not only stands out but also builds real connections and supports your overall business goals.
At Next Level Thinking, content strategy is just one piece of the full marketing strategy we craft for our clients. When you work with us, we make sure your content is purposeful, on-brand, and built around the 5Es framework.
Want to see what that looks like for your business? Contact us. We’d love to chat.
In today’s digital world, standing out isn’t easy. But with the right strategy, it doesn’t have to be complicated. That’s where the 5Es of Content come in.
This framework helps you create content that grabs attention, builds trust, connects with your audience, and most importantly, gets results.
Let’s take a look at what each “E” means and how you can use them to level up your content game.
1. Entertain Goal: Create an entertaining experience that delights and captivates your audience.
“Entertain” content is your secret weapon for showcasing your brand’s unique culture and drawing new followers to your social pages. Think behind-the-scenes glimpses, humorous takes on industry trends, or even lighthearted polls. The goal here is to be memorable and leave your audience with a smile.
2. E-nspire Goal: Create content that “e-nspires” your audience through visuals, written words, or a combination of both.
“E-nspire” content is about evoking emotion and motivating action. This type of content is fantastic for building brand awareness and credibility, highlighting your brand’s strengths, and growing your following. A bonus? If your “e-nspiring” content also prompts an action, like sharing, commenting, or contacting your organization, you’ve hit the jackpot! This could be a powerful customer testimonial, a story about your brand’s impact, or stunning visuals that tell a compelling story.
3. Educate Goal: Create content that teaches, informs, or instructs your audience.
“Educate” content is often the most straightforward form of B2B content to produce and is widely seen across social channels. Most content, in some way, educates your audience—whether it’s about your brand, your mission, or your industry. Think how-to guides, informative articles, industry insights, or answers to frequently asked questions. This builds trust and positions your brand as a valuable resource.
4. Exclusive Goal: Create content that is unique to your brand, something only your brand would be able to release or highlight.
“Exclusive” content can be more challenging to create, especially in the B2B space, but its impact is immense. This is content that truly sets you apart. Examples include limited-time offers (LTOs) or special product editions, brand collaborations, interviews with prominent industry leaders, or early announcements. Offering something truly unique makes your audience feel special and invested.
5. Engage Goal: Create content that elicits an action from your audience (share, like, comment, etc.).
“Engage” content is designed to spark interaction. While it can be more difficult to craft, especially in B2B, the payoff in building community and understanding your audience is invaluable. Examples will vary by platform and could include polls, open-ended questions, “hot takes” on industry topics, directives (like “Caption this photo!”), or any type of content that is inherently shareable. The more your audience interacts, the stronger your connection.
By using the 5Es in your content approach, you’ll start creating content that not only stands out but also builds real connections and supports your overall business goals.
At Next Level Thinking, content strategy is just one piece of the full marketing strategy we craft for our clients. When you work with us, we make sure your content is purposeful, on-brand, and built around the 5Es framework.
Want to see what that looks like for your business? Contact us. We’d love to chat.