The Intersection Between Business Strategy and Design
With audiences spending more time than ever in front of screens, it’s easy to assume that shorter is better. Quick captions, bite sized content, and messaging may get to the point in seconds, but here’s the risk:
- Potential clients scroll past.
- Potential clients unfollow altogether.
The reality? If you don’t take the extra step to truly connect, the algorithm will serve them content from someone who does. In today’s digital landscape, the extra effort isn’t optional, it’s essential.
Long form content, whether it’s email, video, or even physical media, puts you in control of the narrative. It’s your chance to own the conversation, showcase a brand’s personality, and go beyond surface level messaging. The key isn’t just saying more, it’s saying something meaningful.
Think about it: your client’s brand voice, their industry, and what makes them stand out all contribute to the way their audience perceives them. Their services, their team culture, even how they celebrate the holidays, are opportunities to tell a bigger, more compelling story. Skimming the surface transactional content risks making them blend in, but long form content allows you to shape perception on your own terms.
More importantly, it creates a personal connection. A well crafted story breaks through the noise, turning passive followers into engaged audiences. It’s the difference between being another post in the feed and being the brand that sticks in someone’s mind. When done right, meaningful content acts like a billboard on the side of the highway, it makes potential clients take the exit just to see what you’re about.
As a writer within a team of deep thinkers and strategists, I’ve seen firsthand the power of saying more. We don’t just tell audiences what a brand does, we show them why it matters. When brands lean into that and commit to storytelling that reflects their values, voice, and expertise, they see real engagement. Blogs get read. Newsletters drive action. Clients grow.
Your audience’s screen time may be up 16% this week, but what are they actually reading? What’s stopping them in their tracks, making them engage, and keeping them coming back? At NextLevel Thinking, we ask those questions every day, and the results speak for themselves. If you want your brand to be the one they remember, it’s time to start saying more.
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